11/13/2023 0 Comments Timi burton carpenter![]() In 1977, at Stratton Mountain, 23-year-old Carpenter began to manufacture a device resembling the Snurfer, on which he had ridden as a boy. He saw his future and soon headed to Vermont. During this time, he built his first snowboard prototype in his Manhattan apartment. He may even have had two personae: One Jake attended an exclusive prep school, while non-conformist Jake was expelled from it.Īfter a short stint at the University of Colorado, Boulder, he attended New York University, where he earned a bachelor’s degree in economics and began work in the financial sector. At the office, he was Jake Burton-his mother’s family name and the one he used for his business. In his private life, he preferred to be known as Jake Carpenter. “His marketing genius was to capitalize on the generational clash of young snowboarders and older skiers, often their parents.”Ĭarpenter was born on April 29, 1954, in Manhattan and raised on Long Island. “Snowboarding attracted kids-skateboarders and surfers-who otherwise might not have taken up skiing,” said John Fry, chairman of the International Skiing History Association. And all the better, Burton understood, if it annoyed the hell out of the ski community elders. Most significantly, Carpenter instinctively grasped the growth of a rebellious youth movement of the late 1970s that was primed for the mountain life and a conspicuously different way to head downhill. But he was undoubtedly the keenest businessman among them and should be credited with building the sport into the billion-dollar industry it is today. To the snowboarding culture, Carpenter shares founding-father status with Snurfer inventor Sherman Poppen, Winterstick inventor Dimitrije Milovich and skateboarding hero Tom Sims. Cause of death was complications from testicular cancer, for which he was first treated in 2011. ![]() Jake Burton Carpenter, founder of Burton Snowboards and a key early promoter of the sport, died November 20, 2019, in Burlington, Vermont. ![]()
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